Tag Archives: The Shores

WSI Engages with United Methodist Communities at “The Shores” For Brand & SEO Development

In its continuing mission to bring the “Abundant Life” to New Jersey’s senior citizens, United Methodist Communities at The Shores in Ocean City New Jersey, has partnered with WSI to deliver website management, Search Engine Marketing, and content development services. The goal is to enhance brand recognition for The Shores in southern NJ and drive awareness of UMC’s unique offering in the Assisted Living Community marketplace around the state.  (https://theshores.umcommunities.org)

WSI had developed the rebranded website and consulted on the design and development of the ongoing online marketing program, which is focused on SEO and statewide brand recognition.  New marketing initiatives include both paid search and organic search optimization, custom content creation, and ongoing paid advertising initiatives for the Community.

Marketing United Methodist Communities At The Shores

As long-standing experts in the digital marketing associated with assisted living and senior care services across the country, WSI has helped dozens of local assisted living facilities and nursing homes find new clients in their local area’s. Key to the rise in occupancy attributed to WSI efforts, is both the increase in visibility and the compelling content produced by WSI that understands the unique selling proposition of the brand. Crafting this messaging and bringing out the best UMC has to offer has been instrumental to creating a sales funnel through their digital properties that exceeded all previous attempts at digital marketing.

To market Assisted Living at The Shores, all unique services and aspects of the facility must be analyzed and presented. This coupled with a deep understanding of the types of clients that use or influence the use of assisted living, and their buying journey, allows us to craft content and programs that keep the brand in the right places, in the right way, at the right time.

WSI markets independently all of the senior care services available at the shores including Alzheimer’s and memory carehospice carerespite care, rehabilitation and nursing home services in New Jersey.

The WSI Assisted Living Marketing Model

WSI Brand development services for this client includes advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including TumblrWordPress and BlogSpot in addition to dozens of other social media and content hubs.

WSI’s Elite Regional Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around the marketing of assisted living communities, or more generally around SEO, SEM, Paid Search, and content programs, please contact us for a free analysis and consultation.

Original content posted on https://www.winm-nj.com/blog/the-shores-assisted-living-nj/

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Filed under Assisted Living, Hospice Care, Respite Care, The Shores

What to Do When Cancer Moves into the End-Stage

hopsice care South Jersey

While aggressive treatment is recommended in most stages of fighting cancer, treatment is usually stopped during the end-stage of the disease. Rather than focusing on eliminating and reducing the cancer, medical treatment changes to providing comfort and the best possible quality of life. Here are some insights into care at this stage, from our compassionate care hospice in South Jersey:

  • Discuss options with medical professionals.


    Research from the National Cancer Institute has shown that communication about treatment options and end-of-life care plays an important role in reducing stress and anxiety. Do as much research as you need on your own, even if you think it is very early in your condition. Make time to discuss and evaluate your options in-depth with your doctor. This will help you decide on what care options you are most comfortable with, and what to expect – helping patients cope with their illness and make informed decisions about their preferred care.

  • Discuss legal options with an estate attorney.


    If they have not already done so, it is strongly advised that end-stage patients complete certain estate planning documents well in advance, as well as a Last Will and Testament. These documents should also include an Advanced Medical Directive that outlines which of the advanced life-saving measures you want to receive or not (including being on a respirator, feeding tube, etc.). A Financial Power of Attorney is also advised, as this allows a patient to name a person of their choice to make financial decisions on their behalf if they are no longer able.

  • Consider end-of-life care options in the Jersey Shore area.


    During this time, a patient’s comfort, quality of life and care are a priority. Two of the most effective ways of ensuring this are through in-home care or through hospice care. The Shores, a part of the well-known United Methodist Communities non-profit organization in New Jersey, offers compassionate, professional hospice care in Cape May County called Bridges.

With an emphasis on creating a nurturing and comforting environment, we offer customized services that not only support your loved one, but you and your family as well. This includes  personalized care plans, custom dining programs, and family support, as well as private rooms, luxury linens, WiFi access, music room and outdoor courtyards.

To find out more about Bridges, our hospice or our assisted living community in South Jersey, please contact us today at https://theshores.umcommunities.org/ and arrange your visit.

Original content posted on https://umcommunities.org/blog/cancer-moves-end-stage/

 

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Filed under Health & Wellness, Hospice Care