Tag Archives: The Shores

Coping With Grief during the Holidays

The holiday season is here, and for those who have experienced the loss of a loved one, this can be an especially difficult time of year. Everywhere, messages about spending time with the ones we love are abundant, and bring into focus the loved ones who will not be celebrating with us, which can lead to intense feelings of sorrow.

Here are some coping strategies from the team at our hospice neighborhood in South Jersey to help make this season more manageable:

  • Remember that grief and healing go hand-in-hand. Grief is an integral part of the healing process, and choosing to experience the pain rather than shutting it away is a healthier path to healing. Over time, this will help make the holiday season easier.
  • Acknowledge your loss. Remembering the one you’ve lost and expressing your feelings can help make them a part of the festive season and lead to traditions in which they are kept close to your and other people’s hearts. Set aside some time or a task and make it all about that someone special and choose something that reminds you of them. For example, lighting a candle in church or at your family dinner table, opening a bottle of their favorite drink, serving a favorite dish, or playing their favorite music.
  • Set healthy boundaries. Don’t push yourself to have a perfect holiday season, attend every event, and embrace every occasion with a smile on your face. Instead, give yourself a break if you find an event too painful, or need some time by yourself. Pick and choose what events you feel comfortable with, and keep your options open. You might prefer a quiet evening in with family looking at photo albums and watching movies, rather than a big social event with lots of people. Don’t feel obligated that you have to attend an event if it’s too difficult or painful for you.
  • Speak openly with family and friends. Everyone experiences grief differently, and communicating your concerns and feelings to your loved ones is especially important during the holidays. Your support network can help ease the burden of the holiday season, from helping you to create new traditions in remembrance of your loved one, to understanding why you need time and space from certain events.

Professional care and support from Bridges, our hospice and palliative care neighborhood in Cape May County, NJ 

At The Shores, a part of the well-known United Methodist Communities non-profit assisted living organization in New Jersey, we offer compassionate, professional care in the Jersey Shore area in a neighborhood called Bridges, dedicated to hospice and palliative care. In this program, we focus on creating a nurturing and comforting environment for patients and their loved ones through customized care programs and compassionate support. To find out more about our hospice neighborhood in South Jersey, please visit our website at https://theshores.umcommunities.org or contact us today and arrange your visit.

Original content posted on https://umcommunities.org/blog/coping-grief-holidays/

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WSI Engages with United Methodist Communities at “The Shores” For Brand & SEO Development

In its continuing mission to bring the “Abundant Life” to New Jersey’s senior citizens, United Methodist Communities at The Shores in Ocean City New Jersey, has partnered with WSI to deliver website management, Search Engine Marketing, and content development services. The goal is to enhance brand recognition for The Shores in southern NJ and drive awareness of UMC’s unique offering in the Assisted Living Community marketplace around the state.  (https://theshores.umcommunities.org)

WSI had developed the rebranded website and consulted on the design and development of the ongoing online marketing program, which is focused on SEO and statewide brand recognition.  New marketing initiatives include both paid search and organic search optimization, custom content creation, and ongoing paid advertising initiatives for the Community.

Marketing United Methodist Communities At The Shores

As long-standing experts in the digital marketing associated with assisted living and senior care services across the country, WSI has helped dozens of local assisted living facilities and nursing homes find new clients in their local area’s. Key to the rise in occupancy attributed to WSI efforts, is both the increase in visibility and the compelling content produced by WSI that understands the unique selling proposition of the brand. Crafting this messaging and bringing out the best UMC has to offer has been instrumental to creating a sales funnel through their digital properties that exceeded all previous attempts at digital marketing.

To market Assisted Living at The Shores, all unique services and aspects of the facility must be analyzed and presented. This coupled with a deep understanding of the types of clients that use or influence the use of assisted living, and their buying journey, allows us to craft content and programs that keep the brand in the right places, in the right way, at the right time.

WSI markets independently all of the senior care services available at the shores including Alzheimer’s and memory carehospice carerespite care, rehabilitation and nursing home services in New Jersey.

The WSI Assisted Living Marketing Model

WSI Brand development services for this client includes advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including TumblrWordPress and BlogSpot in addition to dozens of other social media and content hubs.

WSI’s Elite Regional Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around the marketing of assisted living communities, or more generally around SEO, SEM, Paid Search, and content programs, please contact us for a free analysis and consultation.

Original content posted on https://www.winm-nj.com/blog/the-shores-assisted-living-nj/

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Filed under Assisted Living, Hospice Care, Respite Care, The Shores

What to Do When Cancer Moves into the End-Stage

hopsice care South Jersey

While aggressive treatment is recommended in most stages of fighting cancer, treatment is usually stopped during the end-stage of the disease. Rather than focusing on eliminating and reducing the cancer, medical treatment changes to providing comfort and the best possible quality of life. Here are some insights into care at this stage, from our compassionate care hospice in South Jersey:

  • Discuss options with medical professionals.

    Research from the National Cancer Institute has shown that communication about treatment options and end-of-life care plays an important role in reducing stress and anxiety. Do as much research as you need on your own, even if you think it is very early in your condition. Make time to discuss and evaluate your options in-depth with your doctor. This will help you decide on what care options you are most comfortable with, and what to expect – helping patients cope with their illness and make informed decisions about their preferred care.

  • Discuss legal options with an estate attorney.

    If they have not already done so, it is strongly advised that end-stage patients complete certain estate planning documents well in advance, as well as a Last Will and Testament. These documents should also include an Advanced Medical Directive that outlines which of the advanced life-saving measures you want to receive or not (including being on a respirator, feeding tube, etc.). A Financial Power of Attorney is also advised, as this allows a patient to name a person of their choice to make financial decisions on their behalf if they are no longer able.

  • Consider end-of-life care options in the Jersey Shore area.

    During this time, a patient’s comfort, quality of life and care are a priority. Two of the most effective ways of ensuring this are through in-home care or through hospice care. The Shores, a part of the well-known United Methodist Communities non-profit organization in New Jersey, offers compassionate, professional hospice care in Cape May County called Bridges.

With an emphasis on creating a nurturing and comforting environment, we offer customized services that not only support your loved one, but you and your family as well. This includes  personalized care plans, custom dining programs, and family support, as well as private rooms, luxury linens, WiFi access, music room and outdoor courtyards.

To find out more about Bridges, our hospice or our assisted living community in South Jersey, please contact us today at https://theshores.umcommunities.org/ and arrange your visit.

Original content posted on https://umcommunities.org/blog/cancer-moves-end-stage/


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